ABOUT THIS INVESTMENT
PetFriendly
PetFriendly is a subscription pet-care company that delivers vet-quality flea & tick protection directly to consumers’ doorsteps. PetFriendly simplifies pet health by offering personalized solutions based on each pet’s individual needs
HEADQUARTERS
Omaha, NE
CONSUMER TRENDS
- humanization of pets
- subscription pet care
WEBSITE
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WHAT’S IN THE NEWS
Recent Articles
Emil Capital Partners Rebrands as ECP Growth and Announces Close of Fund IV
New Identity Signals Strategic Shift to Focus on Growth Stage Businesses Across Consumer Value-Chain Closes Fund IV with $100 Million in Committed Capital to Partner with Entrepreneurs and the Next Generation of B2B and B2C Companies GREENWICH, Conn., May 21, 2025 – Emil Capital Partners today announced it has rebranded as ECP Growth (“ECP”) […]
Instacart Celebrates the Fastest Growing Emerging Brands List
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