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ABOUT THIS INVESTMENT

Freestyle

Freestyle is a premium baby care brand focused on clean ingredients, skin-safe materials, and thoughtful design, delivering reliable leak protection and comfort through its EWG Verified, TCF (Totally Chlorine Free), and dermatologist-tested diapers, wipes, and training pants.

HEADQUARTERS

Santa Monica, CA

CONSUMER TRENDS

  • premiumization of baby care
  • clean and skin-sensitive products
  • convenience-driven parenting